Media Interview Training
What our clients are saying:
"Feedback on our training session was quite positive. You and your team do a great job."
"We greatly enjoyed the media training and walked away with some valuable points."
"I feel more confident as a result of the training."
"Having been through media training before...my expectations were mixed. This training session was very well done."
"Thank you for a great opportunity to expand my professional horizons."
What is media interview training (MIT)?
A comprehensive program that teaches executive spokespersons the skills necessary to conduct successful media interviews. The program is individually tailored to meet each client’s needs and objectives, and includes mock on-camera interviews and feedback to familiarize you with the situations you will potentially encounter.
Why does anyone need it?
Whether your organization is a Fortune 500 corporation or the smallest of neighborhood enterprises, the media can put you in the spotlight at any time...and you need to be ready.
How long is each session?
We tailor each MIT session to the needs of each client, but we generally recommend a four-hour session for one to four attendees. This provides ample time for coursework review and on-camera practice for each participant. If your organization wants to train five to eight people, we can easily arrange two half-day sessions. We also may conduct a half-day session for a larger group (10 – 25 people), and we ask for two or three volunteers for on-camera practice.
What is the JB&A approach?
JB&A’s media interview training provides all the elements necessary for a successful media interview. In addition to intense one-on-one training, all participants receive a take-home manual that details the following:
- Key Messages
Preparing key messages that become your agenda for the interview.
- Before the Interview
Tips on how to prepare for the interview and establish possible key media questions.
- During the Interview
Study techniques on how to maintain your agenda and convey key messages throughout the interview.
- After the Interview
Evaluating whether or not the appropriate information was conveyed in the interview, and what to do if follow-up action is required.
- Four Steps to Success During Impromptu and Potentially Adversarial Interviews
Tackling particularly tough and unexpected media interview questions.
- Putting Performance Anxiety to Work
Controlling tension, anticipation and physical and emotional reactions related to performance anxiety.
- Personal and Visual Elements
Learning tips on building positive visual impressions through attire, posture and non-verbal presentation skills.
- Understanding the Media
Determining how each news medium's individual characteristics and dynamics create a range of opportunities for spokespeople and departments.
For more information or to schedule a media interview training session, please contact us.
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