Specialties

As a full service public relations agency, we believe in focusing on what we do best – perfecting the strategies and tactics of our profession and using them to meet your diverse needs.

Our services include:

• Strategic Public Relations Planning
  What do you want to accomplish? At JB&A, it’s not about getting one story placed or printing a pretty brochure. It’s about results. We work with our clients to learn their unique goals and objectives. Then, we develop a customized communication plan that gets them there.
  
  
• Crisis Communications Counsel
  A fire at a manufacturing facility. A shooting at a company event. A massive product recall. An executive caught with their hand in the cookie jar. There are real crises and they strike real companies. How do you respond? Will you be ready?
  
  
• Media Interview Training
  True story: a prominent businessman went on a local radio show to announce his candidacy for a public office. He had about one minute to nail it.
  
  
  The host, a huge football fan, veered from the topic to ask about Sunday’s game. Interview over; candidacy still a secret.
  
  
  How can you control the interview to make YOUR message get across? Every interview is an opportunity to reach anyone who matters to you, be it reaching customers, shareholders, employees or voters. JB&A media training teaches you how to maximize these opportunities, control the moment and ensure an outcome that moves your organization forward.
  
  
  
• Media Relations
  From placement ideas to coverage analysis, we can do it all. We can call on our contacts in almost every corner of the media globe to pitch story ideas to and get results.
  
  
  We work with you to build your objectives and aggressively target media outlets that will perfectly fit your company.
  
  
  
• Event Coordination and Special Events
  Are you breaking ground on a new Research and Development plant? Do you need a six-foot long anniversary cake? Maybe a no-stress party for 300 media after the North American International Auto Show? Whatever your needs, we have done it all and constantly exceed our clients’ expectations.
  
  
  Regardless of the scale of the event, JB&A has the staff and the resources to pull just about anything together for a successful event.
  
  
  
• Research
  Great research allows us to create great programs. Great programs lead to results. Our research capabilities span the entire length of the program, whether it is to know the horsepower ratings of your client’s competitors or to show you tangible results of our work, the research never stops.
  
  
• Executive Speech and Presentation Development/Training
  A nervous spokesperson doesn’t make a positive impression about your company at a shareholders meeting That’s why we work with executives that need some fine-tuning of their speaking and presentation skills.
  
  
  Your executive may sound great when they are practicing their speech to you, but when the lights come on, they really need to shine and be confident – that’s what we are here for.
  
  
• Written Materials
  Our staff includes former journalists and published authors and many other experts of the written word. Let us do what we do best and prepare your key messages, brochures, speeches, news releases and bylined articles.
  
  
• Marketing Materials
  When our employees got their first box of crayons, they never colored-by-numbers, they made everything their own creation. This creative drive, seen in each of our employees, will be utilized in the production of various items like brochures, newsletters, PowerPoint presentations and Web sites.
  
  
• Internal Communication
  There is no “I” in PR. JB&A wants your employees to work as a team to make your company the best that it can be. We make it our job to make sure that your employees are informed about your company’s strategies and goals. We can manage and develop internal materials for you on a regular basis.
  
  
• Coalition Building and Grass Roots Advocacy
  Not all companies are in the political spotlight. JB&A recognizes this and utilizes our resources to further your reputation. Through our Lansing Public Affairs Group, we carefully work to pave the way between thought and action.
  
  
• Corporate Social Responsibility & Strategic Philanthropy
  JB&A will assist your efforts to give back to your communities through philanthropic activities. More than ever, corporations are sought out to support non-profit efforts in these trying times, and your company should not be the exception. Our expertise allows us to help you find the perfect philanthropic fit for your company.