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"If you lose dollars for the firm, I will be understanding. If you lose reputation for the firm, I will be ruthless."
Warren Buffett, 1991
"In today’s consumer oriented world where everything is seen as a commodity, a company’s reputation can be [a] key distinction between prices, technologies and product capabilities."
From "Fess up or Stonewall? An Experimental Test of Prior Reputation and Response Style in the Face of Negative News Coverage"
Why public relations?
Because frankly, you can’t conduct business without it.
Business is about relationships - with customers, employees, shareholders and communities, just to name a few. Their perceptions, right or wrong, can make or break an organization. And, they will form perceptions whether you like it or not.
The question, then, isn’t "Why public relations?"
It’s "How well do you want to conduct your public relations?"
Public relations, done well, is about building and strengthening relationships through ongoing communication. Customers will know who you are, and consider your products or services…it will help you retain valuable employees...it can even help you pass legislation.
Whether your company needs to reach 10 people or 10 million people, John Bailey & Associates will help you communicate clearly and effectively. We will help you to strengthen your relationships and bolster your reputation…after all, your reputation is our business.
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